Jordan Kiener

BRAND AND CONSUMER RESEARCH PROFESSIONAL

EXPERIENCE

RESEARCH CONSULTANT - BRAND & MEDIA (Fortune 500 Company)

Lead all Brand, Competitive, and Category Intelligence using primary and secondary research, including overseeing continuous brand and ad trackers, and executing qualitative and quantitative ad testing, brand lift, category research, segmentation, and ad-hoc studies
Created and oversee custom research process using both internal and external research partners and methodologies to test and develop ad campaigns from brief to finished film
Deliver custom dashboards, custom reports, and scorecards
Collaborate with data analytics teams, media teams, and multiple agency partners to inform ad campaign development, brand strategy and identity, media spend and flighting strategies
Developed and continue to evolve iterative testing processes to improve turnaround time and significantly reduce investment for pre-market, concept message, and in-market advertising

RESEARCH PROJECT MANAGER (Global Research Agency)

Worked on brand and ad tracking for clients across several categories including telecommunications, alcoholic beverages, hygiene, public safety, and financial services
Managed two continuous brand trackers for company’s leading client that analyzed the impact of advertising, competitive environment, and brand health.
Lead the day-to-day project management process for projects from field to final reporting
Created custom automated charting and reporting database for multiple teams and projects, and built custom Excel template for significance testing

SKILLS