Jordan Kiener

QUANTITATIVE MARKET RESEARCHER, MARKET & BRAND INTELLIGENCE

EXPERIENCE

RESEARCH CONSULTANT - BRAND & MEDIA (Fortune 500 Company)

  • Lead all Brand, Competitive, and Category Intelligence via continuous large-scale research studies including all end-to-end project management, vendor relationship management, analysis, reporting, and presentation

  • Drive lead brand growth, and market share through in-depth reporting of category standing year over year via survey data and other internal and external sources

  • Deliver custom dashboards, custom reports, and scorecards

  • Collaborate with data analytics teams, media teams, and multiple agency partners to inform ad campaign development, brand strategy and identity, media spend and flighting strategies

  • Developed and continue to evolve iterative testing processes to improve turnaround time and significantly reduce investment for pre-market, concept message, and in-market advertising

RESEARCH PROJECT MANAGER (Global Research Agency)

  • Continuous and wave brand and ad tracking for clients across several categories including telecommunications, alcoholic beverages, hygiene, public safety, and financial

  • Managed two continuous brand trackers for company’s leading client that analyzed the impact of advertising, competitive environment, and brand health. Worked on a small brand team producing a larger set of reports for multiple client executives that compile findings across client’s other research efforts

  • Lead the day to day project management process, which included setting up project launches, field management, data management, analysis using survey data and external data streams , and recurring reporting

  • Created databases for multiple projects utilizing automation of charting and analysis

SKILLS

Quantitative

Qualitative

Data Analysis

Data Management

Survey Design

Data Visualization

Report Writing

Presentation

Dashboards

Qualtrics

SPSS Survey Reporter

Unicom Intelligence

Utab


Microsoft Office

Adobe Creative Suite

Graphic Design

Video & Audio Editing